When I was a wee lad in college, I had the job of social coordinator for my fraternity. My duties included finding a suitable group of young ladies with whom we would enjoy a mixer before throwing our theme parties. Of course, I was also responsible for managing those theme parties both in setup, execution, and cleanup. In addition, we would schedule events outside of the late night parties like trips to art galleries, baseball games, and road trips.
Lately, I've noticed how much the role of a manager matches the role of a social coordinator. I need to put employees into groups where they can have a good time and create great work. If the team and/or working conditions are not up to par, you are going to have a dud party. These days, employee tenures are shorter than ever, and with teleworking, employees have the option to not show up at all. If the physical, or social environment at your company isn't "party ready", why would employees keep showing up? They will only show up until they catch wind of the epic blowout two blocks down.
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